Products Should Last a Lifetime. But Packaging Shouldn't.
40% of global plastic waste comes from packaging. We didn’t want to be a part of that problem, so we built our packaging our way - 100% plastic free and 100% recyclable.
Forty percent of all plastic is produced for packaging, used once and then thrown away. When we first read that statistic, we had to read it again to make sure we weren’t imagining things.
As creators of everyday essentials, we come up against the pressures of traditional consumerism at every corner – from designing for durability, to ethical manufacturing, and finally, sustainable packaging.
In bringing ENSEMBL to life, we quickly realized that the passion we have to challenge throwaway culture in the cookware industry reaches far past the cookware itself.
In an era when people throw away 300 million tons of plastic every year, equivalent to the weight of the entire human population, we feel a responsibility to ourselves, our planet, and you to not make that number any bigger.
What we thought was a simple, eco-conscious decision, quickly became a reflection of our mission to not only challenge the status quo but to provoke change in all levels of our design and production process. The task: find a packaging solution that’s optimized for modern shipping demands, and choose the recyclable option. The stark reality: there was no off-the-shelf solution that could support the weight of high-grade cookware.
And so, we made our own.
With a team of packaging engineers, eight prototypes, and over a year of testing and development, we had done what the industry had surprisingly told us was impossible to scale. (It’s safe to say that we are now self-proclaimed packaging nerds.)
Today, when Stackware arrives at your doorstep, you’ll see a sleek package made of 100% recycled (and recyclable) cardboard. In it, space-optimized design uses corrugated spacers and supports to nestle all six vessels; arranged with such precision that no packing peanuts, foam or plastic guards are needed. You may notice that the tetris-like arrangement of interior boxes saves space so that more cargo can fit per square foot, reducing per unit emissions. Or, you may just focus on the cookware, and that’s okay too. Once you introduce your Stackware set to your home, every piece of the packaging can be recycled, composted, or reused. (As our youngest Stackware customers have told us, the packaging makes both an epic fort and spaceship. Slightly older customers have said they use the lid boxes to store cards and other papers.)
ENSEMBL is guided by a simple idea: the things we own should serve us well. Cookware, as an essential touchstone in our contemporary daily lives, needs to not only serve us better, but for longer too. When we created the Stackware collection, we created a multi-functional cookware set that will last you a lifetime. With our 100% recyclable and compostable packaging, we’re proud to say that from design to delivery, the cookware is the only thing we give you that will last a lifetime.
Keeping Stackware and its packaging out of landfills is only one part of a larger effort to reduce ENSEMBL’s environmental impact.
If you’re interested in learning more about how we’re mitigating our impact, check out our resources below.
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